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Consumer behaviour
276
Konsumentenverhalten
276
Brand management
111
Markenführung
111
Relationship marketing
107
Beziehungsmarketing
105
Brand image
88
Markenimage
88
Marketing management
88
Marketingmanagement
88
Internet marketing
57
Online-Marketing
55
Marketing
51
Social Web
51
Social web
51
Dienstleistungsqualität
46
Service quality
46
Brand
44
Markenartikel
44
Customer satisfaction
39
Kundenzufriedenheit
39
Advertising effects
36
Werbewirkung
36
Einzelhandel
31
Retail trade
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KMU
29
SME
29
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28
Corporate social responsibility
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28
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28
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Bibliometrics
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28
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11
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11
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11
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11
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10
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10
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9
Comfort, Daphne
9
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9
Mitchell, Vincent-Wayne
9
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8
Adam, Stewart
7
Ardley, Barry
7
Arli, Denni
7
Ashill, Nicholas J.
7
Gilmore, Audrey
7
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Li, Shuliang
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Otero-Neira, Carmen
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6
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Crosier, Keith
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6
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6
Mysen, Tore
6
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Marketing intelligence & planning
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
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Chemical week
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27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,197
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,143
European journal of operational research : EJOR
22,123
Far Eastern economic review
22,063
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,581
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,339
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,274
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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1,384
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651
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4
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141
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
Saved in:
142
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
143
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
144
Effectiveness evaluation for the gamification of out-of-home advertising
Huo, Jiale
;
Jiang, Yahong
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 929-944
Persistent link: https://www.econbiz.de/10013393606
Saved in:
145
Effects of employee identity salience on content sharing in social networks
Zhang, Xueting
;
Tang, Ya
;
Chen, Man
;
Wang, Feng
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10013172908
Saved in:
146
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
147
Exploring marketing control mechanisms from a strategy perspective
Ortiz-Rendon, Paola Andrea
;
Munuera-Alemán, José Luis
; …
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013393506
Saved in:
148
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
Sharma, Piyush
;
Sardana, Deepak
;
Gupta, Narain
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10013172894
Saved in:
149
Firms enabling responsible consumption : a netnographic approach
Kumar, Bipul
;
Dholakia, Nikhilesh
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10013172955
Saved in:
150
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
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