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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Johnson, Garrett A."
~subject:"Experiment"
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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Simon Business School working paper
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When less is more : data and power in advertising experiments
Johnson, Garrett A.
;
Lewis, Randall A.
;
Reiley, David H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
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pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
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