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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Markenimage"
~subject:"Vertrauen"
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Search: subject:"Markenführung"
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Markenimage
Vertrauen
Brand management
182
Markenführung
182
Consumer behaviour
142
Konsumentenverhalten
142
Brand image
117
Brand
82
Markenartikel
82
Advertising effects
39
Werbewirkung
39
Beziehungsmarketing
36
Relationship marketing
36
Personality psychology
16
Persönlichkeitspsychologie
16
B-to-B-Marketing
15
Business-to-business marketing
15
Emotion
14
Advertising
13
Social Web
13
Social web
13
Werbung
13
Internet marketing
12
Luxury goods
12
Luxusgüter
12
Online-Marketing
12
Brand loyalty
10
Customer satisfaction
10
Kundenzufriedenheit
10
Experiment
9
Advertising music
8
Markentreue
8
Werbemusik
8
Confidence
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Perception
7
Product design
7
Produktgestaltung
7
Wahrnehmung
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brand loyalty
7
branding
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119
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1
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119
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Bagozzi, Richard P.
3
Klink, Richard R.
3
Kuanr, Abhisek
3
Lehmann, Donald R.
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Ahuvia, Aaron
2
Albrecht, Carmen-Maria
2
Batra, Rajeev
2
Bauer, Brittney C.
2
Boeuf, Benjamin
2
DelVecchio, Devon
2
Gunasti, Kunter
2
Huber, Frank
2
Kouril, Michal
2
Lee, Michael S. W.
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Ross, William T.
2
Rossiter, John R.
2
Sauer, Nicola E.
2
Trump, Rebecca K.
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Athaide, Gerard A.
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Bao, Jia Yao Esther
1
Bao, Yongchuan
1
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1
Barnes, Stuart J.
1
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Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of business research : JBR
363
The journal of product & brand management
282
The journal of brand management : an international journal
279
Journal of retailing and consumer services
171
European journal of marketing : EJM
82
Industrial marketing management : the international journal for industrial and high-tech firms
82
Asia Pacific journal of marketing and logistics
72
Journal of marketing communications
66
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
SpringerLink / Bücher
63
International journal of hospitality management
61
Journal of strategic marketing
55
Journal of international consumer marketing
50
Cogent business & management
45
Journal of promotion management : innovations in planning and applied research
45
Journal of global marketing
43
Journal of marketing
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing management : MM
38
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Journal of travel and tourism marketing
34
Journal of Islamic marketing
33
Innovatives Markenmanagement
32
International journal of advertising : the review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Qualitative market research : an international journal
29
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
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ECONIS (ZBW)
119
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119
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
8
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
9
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
10
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
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