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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Persönlichkeitspsychologie"
~subject:"Sales promotion"
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Persönlichkeitspsychologie
Sales promotion
Verkaufsförderung
36
Consumer behaviour
32
Konsumentenverhalten
32
Low-cost strategy
10
Niedrigpreisstrategie
10
Preismanagement
9
Pricing strategy
9
Gesundheitsvorsorge
8
Preventive care
8
Rabatt
7
Rebate
7
Advertising effects
6
Werbewirkung
6
Einzelhandel
5
Retail trade
5
Beziehungsmarketing
4
Eating habit
4
Ernährungsverhalten
4
Relationship marketing
4
Selling
4
Verkauf
4
Advertising
3
Brand image
3
Brand management
3
Customer satisfaction
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Experiment
3
Frauen
3
Gesundheit
3
Health
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Loyalty program
3
Markenführung
3
Markenimage
3
Personality psychology
3
Preisdifferenzierung
3
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1
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Article
38
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38
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38
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English
38
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Bijmolt, Tammo H. A.
2
Mantrala, Murali K.
2
Aspara, Jaakko
1
Barone, Michael J.
1
Bearden, William O.
1
Bommaraju, Raghuram
1
Breugelmans, Els
1
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1
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1
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1
Chen, Jie
1
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1
Corfman, Kim P.
1
Delgado-Ballester, Elena
1
Deng, Huixin
1
Dholakia, Utpal M.
1
Dorotic, Matilda
1
Erev, Ido
1
Flores, Constanza
1
Fok, Dennis
1
Garrett, Jason
1
Gopalakrishna, Srinath
1
Ha, Young
1
Haruvy, Ernan
1
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1
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1
Heravi, Saeed M.
1
Herpen, Erica van
1
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1
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1
Isojärvi, Jyrki
1
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1
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1
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1
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1
Kaur, Preetinder
1
Kim, Moontae
1
Knoferle, Klemens M.
1
Kukar-Kinney, Monika
1
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Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of retailing and consumer services
63
Journal of business research : JBR
60
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
36
Journal of marketing
24
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of the Academy of Marketing Science
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of consumer behaviour : an international research review
14
International journal of retail & distribution management
13
Working paper / National Bureau of Economic Research, Inc.
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
Journal of Product & Brand Management
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Journal of Consumer Marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
NBER working paper series
10
Asia Pacific journal of marketing and logistics
9
Discussion paper series / IZA
9
NBER Working Paper
9
The journal of consumer marketing
9
The service industries journal
9
European Journal of Marketing
8
Journal of advertising research
8
Company and customer relations
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of production research
7
Journal of business economics : JBE
7
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ECONIS (ZBW)
38
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
3
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
4
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
5
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
6
Evaluating the impact of VAT-free
promotion
: the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
7
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
8
Buying free rewards : the impact of a points-plus-cash
promotion
on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
9
The vices and virtues of consumption choices : price
promotion
and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
10
Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.
;
Lee, Hyejin
;
Shrum, L. J.
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937
Saved in:
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