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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~person:"Sahni, Navdeep S."
~subject:"Advertising effectiveness"
~subject:"Advertising"
~subject:"Electronic Commerce"
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Advertising effectiveness
Advertising
Electronic Commerce
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Online-Marketing
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Sahni, Navdeep S.
Aurier, Philippe
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Chen, Hailiang
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Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Stanford University Graduate School of Business research paper
2
Journal of marketing research
1
Journal of marketing research : JMR
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Rotman School of Management Working Paper
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Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
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2
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
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