//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Direct-to-consumer advertising"
~subject:"Health care"
~subject:"Pharmaceuticals"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mailing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Direct-to-consumer advertising
Health care
Pharmaceuticals
Direct marketing
10
Direktmarketing
10
Arzneimittel
4
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
United States
3
2007-2008
2
Advertising
2
Advertising effects
2
Estimation
2
Fundraising
2
Patienten
2
Patients
2
Pharmaceutical industry
2
Pharmaindustrie
2
Schätzung
2
Theorie
2
Theory
2
Werbewirkung
2
Werbung
2
Advertising planning
1
Arzneimittelmarkt
1
Beziehungsmarketing
1
Charity
1
Competitive pricing strategy
1
Consumer involvement
1
Customer lifetime value
1
Customer management
1
Customer relationship dynamics
1
Customer value
1
DTCA
1
Detailing
1
Dynamic game
1
Dynamisches Spiel
1
Einnahmen
1
Electoral campaign
1
Employee appraisal
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
4
Author
All
Bar, Talia
1
Kalwani, Manohar U.
1
Lillard, Dean R.
1
Liu, Hongju
1
Liu, Qiang
1
Roy, Abhik
1
Sinkinson, Michael
1
Starc, Amanda
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Working paper / National Bureau of Economic Research, Inc.
Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
NBER Working Paper
3
NBER working paper series
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Cogent business & management
1
Design for social responsibility series
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Economic affairs : journal of the Institute of Economic Affairs
1
Emory Law and Economics Research Paper
1
Frontiers in health policy research
1
Health affairs : at the intersection of health, health care, and policy
1
Information economics and policy : IEP
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
2
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
3
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael
;
Starc, Amanda
-
2015
Persistent link: https://www.econbiz.de/10010510664
Saved in:
4
Direct to consumer advertising of pharmaceutical drugs : information and persuasion
Bar, Talia
;
Lillard, Dean R.
-
2014
Persistent link: https://www.econbiz.de/10010238422
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->