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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
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69
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Triennial Invitational Choice Symposium <11., 2019, Cambridge, Md.>
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Marketing letters : a journal of research in marketing
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Economics letters
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Finance research letters
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4,037
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4,035
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3,978
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3,890
Journal of economic dynamics & control
3,869
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3,862
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3,841
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3,736
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3,442
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3,387
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ECONIS (ZBW)
674
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Bitcoin-denominated prices can reduce preference for vice products
Park, Joowon
;
Banker, Sachin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10014333939
Saved in:
6
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
7
CEO inside-debt compensation and strategic emphasis
Shankar, Nithya
;
Francis, Bill B.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 653-667
Persistent link: https://www.econbiz.de/10014458460
Saved in:
8
Consumer misestimations of small recurring changes vs. a single large lump sum
Gunasti, Kunter
;
Chen, Haipeng
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 605-617
Persistent link: https://www.econbiz.de/10014457870
Saved in:
9
The creative touch : the influence of haptics on creativity
Kim, Claire Heeryung
;
Herd, Kelly B.
;
Krishnan, H. Shanker
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10014266015
Saved in:
10
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
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