//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Agrawal, Nidhi"
~person:"Bakpayev, Marat"
~person:"King, Stephen"
~person:"Septianto, Felix"
~subject:"Personality psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Personality psychology
Advertising effects
2
Consumer behaviour
2
Emotion
2
Konsumentenverhalten
2
Werbewirkung
2
Advertising
1
Cognition
1
Cognitive appeal
1
Construal level
1
Emotional appeal
1
Experiment
1
Kognition
1
Mixed appeals
1
Outcome efficacy
1
Persuasion
1
Persönlichkeitspsychologie
1
Prosocial
1
Psychology of advertising
1
Social behaviour
1
Soziales Verhalten
1
Victim image
1
Werbepsychologie
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Agrawal, Nidhi
Bakpayev, Marat
King, Stephen
Septianto, Felix
Gnoth, Juergen
1
Klucarova-Travani, Sona
1
Martin, Brett A. S.
1
Paramita, Widya
1
Zemack-Rugar, Yael
1
Published in...
All
Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->