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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Boeuf, Benjamin"
~subject:"Consumer behaviour"
~subject:"Target group"
~subject:"USA"
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Marketing letters : a journal of research in marketing
Challenges in an age of dis-engagement
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Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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