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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Broz-Giroux, Anne"
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Word-of-mouth"
~type:"article"
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Modeling advertising impact at campaign level : empirical generalizations relative to long-term advertising profit contribution and its antecedents
Aurier, Philippe
;
Broz-Giroux, Anne
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
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