//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Chintagunta, Pradeep K."
~person:"Liu, Qiang"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Personalisierte Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Advertising
1
Advertising effects
1
Arzneimittel
1
Consumer behaviour
1
Consumer involvement
1
DTCA
1
Direct marketing
1
Direct-to-consumer advertising
1
Direktmarketing
1
Gesundheitsversorgung
1
Health care
1
Hospital
1
Konsumentenverhalten
1
Krankenhaus
1
Medium
1
Patient flow
1
Patienten
1
Patients
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Physicians
1
Werbung
1
Ärzte
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chintagunta, Pradeep K.
Liu, Qiang
Kalwani, Manohar U.
1
Liu, Hongju
1
Published in...
All
Marketing letters : a journal of research in marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Stanford University Graduate School of Business research paper
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->