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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ivaldi, Marc"
~subject:"Advertising"
~subject:"Electronic Commerce"
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The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
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