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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Johnson, Garrett A."
~person:"Pelsmacker, Patrick de"
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Associative Network Theory
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Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
4
Journal of marketing communications
4
Simon Business School working paper
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of electronic commerce research : JECR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Simon Business School Working Paper
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
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Brand management in emerging markets : theories and practice
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Electronic commerce research
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Engaging consumers through branded entertainment and convergent media
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European Advertising Academy
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European journal of marketing : EJM
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International advertising and communication : current insights and empirical findings
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International business, not as usual
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of economics & management strategy : JEMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of nonprofit & public sector marketing
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New directions in international advertising research
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SpringerLink / Bücher
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young consumers : insight and ideas for responsible marketers
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
2
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
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