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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Johnson, Jean L."
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Johnson, Jean L.
Breugelmans, Els
5
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Kim, Jungkeun
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Marketing letters : a journal of research in marketing
Future-focused strategic marketing
1
International journal of innovation and technology management
1
Journal of marketing
1
The Blackwell handbook of cross-cultural management
1
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ECONIS (ZBW)
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Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
2
Putting market-facing technology to work : organizational drivers of CRM performance
Saini, Amit
;
Grewal, Rajdeep
;
Johnson, Jean L.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10008796175
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