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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Lee, Yih Hwai"
~subject:"Werbewirkung"
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The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen
;
Lee, Yih Hwai
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
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