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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Soo, Jiuan Tan"
~subject:"B-to-B-Marketing"
~subject:"United States"
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Marketing letters : a journal of research in marketing
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Using brand equity to counter outsourcing opportunism : a game theoretic approach
Lim, Wei Shi
;
Soo, Jiuan Tan
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003898052
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