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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Frankreich"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Consumer behaviour
8
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
20
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Europäische Hochschulschriften / 5
14
The international review of retail, distribution and consumer research
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of advertising : the quarterly review of marketing communications
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
9
Revue d'économie politique
9
International journal of economics and financial issues : IJEFI
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
Economie et statistique
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Europäische Hochschulschriften / 2
6
Reinventing management strategies : the design for future ; issues in marketing and finance
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Europäische Integration und internationale Wirtschaftsbeziehungen / Rechtswissenschaftliche Studien
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Revue économique : revue bimestrielle
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
4
Economies et sociétés ; 47,9
4
Forschung
4
International journal of retail & distribution management
4
Journal of service theory and practice
4
The American economic review
4
The globalisation of Chinese business : implications for multinational investors
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
3
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ECONIS (ZBW)
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1
Platform data strategy
Bhargava, Hemant K.
;
Rubel, Olivier
;
Altman, Elizabeth J.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012417687
Saved in:
2
Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica
;
Griffiths, Tom
;
Janiszewski, Chris A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
Saved in:
3
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
4
Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg
;
Bartels, Daniel M.
;
Giuliano, Paola
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
Saved in:
5
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
Saved in:
6
Consumer substitution decisions : an integrative framework
Hamilton, Rebecca W.
;
Thompson, Debora V.
;
Arens, Zachary G.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 305-317
Persistent link: https://www.econbiz.de/10010401324
Saved in:
7
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
8
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
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