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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Online-Marketing"
~subject:"Social Web"
~subject:"Viral marketing"
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
17
Tourism management : research, policies, practice
17
International journal of hospitality management
16
Electronic commerce research
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of retailing and consumer services
13
Journal of management information systems : JMIS
11
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Information systems research : ISR
7
International journal of electronic commerce : IJEC
6
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Tourism management perspectives : TMP
5
Electronic commerce research and applications
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
International journal of advertising : the review of marketing communications
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of retailing
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
MIS quarterly
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Cogent business & management
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of international consumer marketing
3
Psychology & marketing
3
The Cornell hospitality quarterly
3
The power of one : gaining business value from personalization technologies
3
Asia Pacific journal of marketing and logistics
2
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
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1
How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
Saved in:
2
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
3
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
4
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
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