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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"United States"
~type:"article"
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Celebrity endorsement
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Marketing letters : a journal of research in marketing
Psychology & marketing
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review of economics : journal of civil economy
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Journal of current issues and research in advertising : JCIRA
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Journal of travel and tourism marketing
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Political marketing in the United States
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When a celebrity endorser is disgraced : a twenty-five-year event study
Bartz, Sherry
;
Molchanov, Alexander
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009742808
Saved in:
2
The value of celebrity endorsements : a stock market perspective
Ding, Haina
;
Molchanov, Alexander E.
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10009160248
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