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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
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Consumer misestimations of small recurring changes vs. a single large lump sum
Gunasti, Kunter
;
Chen, Haipeng
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 605-617
Persistent link: https://www.econbiz.de/10014457870
Saved in:
2
How buyers forecast : buyers-seller relationship as a boundary condition of the impact bias
Monga, Ashwani
;
Chen, Haipeng
;
Tsiros, Michael
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009517727
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