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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
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Co-producing with consumers : how varying levels of control and co-production impact affect
Stevens, Jennifer
;
Esmark, Carol L.
;
Noble, Stephanie M.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10011675145
Saved in:
2
The effects of behavioral, cognitive, and decisional control in co-production service experiences
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011537258
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