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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
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