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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
9
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Economics Papers from University Paris Dauphine
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International journal of advertising : the review of marketing communications
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Journal of interactive marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
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Journal of Consumer Marketing
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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Open Access publications from Université Paris-Dauphine
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The journal of brand management : an international journal
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Agricultural Economics Research Review
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Amfiteatru Economic Journal
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Amfiteatru economic : an economic and business research periodical
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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ERIM Report Series Research in Management
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Entrepreneurship theory and practice : ET&P
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International Journal of Contemporary Hospitality Management
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International Journal of Retail & Distribution Management
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International Journal of Wine Business Research
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International journal of retail and distribution management
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International journal of sport management and marketing : IJSMM
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Speaking to the mind or the heart : effects of matching hedonic versus utilitarian arguments and products
Klein, Kristina
;
Melnyk, Valentyna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011444041
Saved in:
2
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue
congruency
effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
3
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product
congruency
moderate the benefits of chronological age
congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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