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~isPartOf:"Marketing letters : a journal of research in marketing"
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Market research
45
Marktforschung
45
Consumer behaviour
16
Konsumentenverhalten
16
Decision under uncertainty
6
Entscheidung unter Unsicherheit
6
Experiment
4
Präferenztheorie
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Theory of preferences
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Bibliometrics
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Bibliometrie
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Brand image
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Decision theory
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Entscheidungstheorie
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Markenimage
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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New product development
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Produktentwicklung
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Beziehungsmarketing
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Brand management
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China
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Cognition
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Customer satisfaction
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Dauerhafte Konsumgüter
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Dienstleistungsqualität
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Discrete choice
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Diskrete Entscheidung
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Durable goods
2
Economy of time
2
Kognition
2
Kundenzufriedenheit
2
Markenführung
2
Marketing research
2
Meta-Analyse
2
Meta-analysis
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English
45
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Allenby, Greg M.
2
Bradlow, Eric T.
2
Haruvy, Ernan
2
Lynch, John G.
2
Soman, Dilip
2
Adamowicz, Wiktor
1
Aguirregabiria, Victor
1
Albuquerque, Paulo
1
Amaldoss, Wilfred
1
Ansari, Asim
1
Ariely, Dan
1
Arora, Neeraj
1
Bacon, Lynd
1
Bajari, Pat
1
Bao, Yongchuan
1
Bechara, Antoine
1
Ben-Akiva, Moshe Emanuel
1
Berger, Jonah
1
Bodapati, Anand
1
Bollinger, Bryan
1
Bothner, Matthew S.
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Botti, Simona
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Bradlow, Eric
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Brazell, Jeff D.
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Breiter, Hans
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Broniarczyk, Susan
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Bronnenberg, Bart J.
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Brownstone, David
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Bunch, David S.
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Böckenholt, Ulf
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Cameron, Trudy Ann
1
Carlson, Kurt A.
1
Carmon, Ziv
1
Carrillat, François A.
1
Chandon, Pierre
1
Chandukala, Sandeep R.
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Chandy, Rajesh K.
1
Chaney, Allison J. B.
1
Chen, Kay-yut
1
Chien, Charles S.
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Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
40
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Springer eBook Collection
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
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ECONIS (ZBW)
45
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1
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
2
Understanding effect sizes in consumer psychology
Dias, Rodrigo S.
;
Spiller, Stephen
;
Fitzsimons, Gavan J.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10014334011
Saved in:
3
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
4
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
5
How can machine learning aid behavioral marketing research?
Hagen, Linda
;
Uetake, Kosuke
;
Yang, Nathan
;
Bollinger, Bryan
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 361-370
Persistent link: https://www.econbiz.de/10012417690
Saved in:
6
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
7
Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils
;
Eggers, Felix
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011445990
Saved in:
8
A method for evaluating and selecting field experiment locations
Trafimow, David
;
Leonhardt, James M.
;
Niculescu, Mihai
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011537259
Saved in:
9
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
Saved in:
10
Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Wang, Wan-Chen
;
Chien, Charles S.
;
Moutinho, Luiz
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 391-409
Persistent link: https://www.econbiz.de/10011312155
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