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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
3
Konsumentenverhalten
3
Pay what you want
2
Preismanagement
2
Pricing strategy
2
Buskers
1
Consumer power
1
Donations
1
Entrepreneurship
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Experiment
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Experimental research
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Field study
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Fund-raising
1
Fundraising
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Latent growth modeling
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Long-term price dynamics
1
Music
1
Music business
1
Music industry
1
Musik
1
Musikwirtschaft
1
Participative pricing
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Pay What You Want (PWYW) pricing
1
Pay-what-you-want
1
Perception
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Preis
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Price
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Pricing
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Reference prices
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Social distance
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Theorie
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USA
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United States
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Value perceptions
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Viral marketing
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Virales Marketing
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Wahrnehmung
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Word-of-mouth (WOM)
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Bae, T. J.
1
Barone, Michael J.
1
D'Mello, Jason
1
Kaufmann, Katharina
1
Kim, Ju-Young
1
Mierisch, Kim Katharina
1
Qian, Shanshan
1
Rasmussen, Wiebke
1
Rese, Mario
1
Schons, Laura Marie
1
Stegemann, Manuel
1
Stäbler, Samuel
1
Weber, Daniel
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Wieseke, Jan
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
12
Journal of behavioral and experimental economics
9
Journal of revenue and pricing management
4
Jena Economic Research Papers
3
Applied economics letters
2
CESifo Working Paper
2
CESifo working papers
2
Consumer psychology review
2
Discussion Paper
2
Discussion paper
2
Discussion papers / Governance and the Efficiency of Economic Systems
2
Global business & economics review
2
IFRO Working Paper
2
Jena economic research papers
2
Journal of economic behavior & organization : JEBO
2
Journal of marketing
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Letters
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Review of Marketing Science
2
SFB/TR 15 Discussion Paper
2
Vierteljahrshefte zur Wirtschaftsforschung
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Barcelona GSE working paper series : working paper
1
Business horizons
1
CESifo Working Paper Series
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Die Betriebswirtschaft : DBW
1
Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems
1
Discussion Papers in Economics
1
Discussion paper series / IZA
1
Economic and business review : EBR
1
Economics Letters
1
Economics Working Papers / School of Economics and Management, University of Aarhus
1
Economics letters
1
Erasmus journal for philosophy and economics : EJPE
1
IZA Discussion Papers
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ECONIS (ZBW)
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1
The street music business : consumer responses to buskers performing on the street and on online video platforms
Stäbler, Samuel
;
Mierisch, Kim Katharina
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 325-350
Persistent link: https://www.econbiz.de/10013273056
Saved in:
2
Power and the appeal of the deal : how consumers value the control provided by
Pay
What
You
Want
(PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
Saved in:
3
There is nothing permanent except change : analyzing individual price dynamics in "
pay-what-you-want
" situations
Schons, Laura Marie
;
Rese, Mario
;
Wieseke, Jan
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010259971
Saved in:
4
The impact of buyer-seller relationships and reference prices on the effectiveness of the
pay
what
you
want
pricing mechanism
Kim, Ju-Young
;
Kaufmann, Katharina
;
Stegemann, Manuel
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 409-423
Persistent link: https://www.econbiz.de/10010439152
Saved in:
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