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~isPartOf:"Marketing letters : a journal of research in marketing"
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Source credibility
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Marketing letters : a journal of research in marketing
International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of electronic commerce research : JECR
4
Journal of promotion management : innovations in planning and applied research
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Health marketing quarterly
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International journal of hospitality management
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Journal of marketing communications
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European journal of marketing
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Global business review
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International journal of consumer studies
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Journal of consumer marketing
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The journal of services marketing
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Asian African journal of economics and econometrics
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Cogent Business & Management
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Decision : official journal of Indian Institute of Management Calcutta
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The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
Pfeiffer, Bruce E.
;
Deval, Hélène
;
Silvera, David H.
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 193-205
Persistent link: https://www.econbiz.de/10012059967
Saved in:
2
What’s in a name? : examining the effect of phonetic fit between spokesperson name and product attributes on
source
credibility
Baxter, Stacey
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 525-534
Persistent link: https://www.econbiz.de/10011399099
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