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Marketing letters : a journal of research in marketing
Journal of business research : JBR
24
Psychology & marketing
14
Journal of retailing and consumer services
13
Technological forecasting & social change : an international journal
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
International journal of hospitality management
7
Journal of the Academy of Marketing Science
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
The journal of brand management : an international journal
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
The service industries journal
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Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
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Journal of hospitality marketing & management
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SpringerLink / Bücher
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International journal of advertising : the review of marketing communications
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Journal of internet commerce
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of service research
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The journal of services marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cogent business & management
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European Journal of Marketing
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European journal of marketing : EJM
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IWI-Diskussionsbeiträge
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Industrial Management & Data Systems
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International journal of advertising : the quarterly review of marketing communications
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International journal of bank marketing
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International review on public and non-profit marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Journal of travel and tourism marketing
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Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
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2
Anthropomorphizing makes material goods as happiness-inducing as experiences
Lee, Jacob C.
;
Kim, Sara
;
Wang, Xue Phyllis
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10013184265
Saved in:
3
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young
;
Schmitt, Bernd
;
Magnenat-Thalmann, Nadia
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
Saved in:
4
Connecting the dots : how personal need for structure produces false consumer pattern perceptions
Davidson, Alexander
;
Laroche, Michel
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011486555
Saved in:
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