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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
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The Pareto rule for frequently purchased packaged goods : an empirical
generalization
Kim, Baek Jung
;
Singh, Vishal
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011780829
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2
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
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