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~isPartOf:"Marketing letters : a journal of research in marketing"
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Credibility
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Followers
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Instagram
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Internet marketing
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Vries, Eline L. E. de
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Marketing letters : a journal of research in marketing
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When more
likes
is not better : the consequences of high and low
likes
-to-followers ratios for perceived account credibility and social media marketing effectiveness
Vries, Eline L. E. de
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10012144811
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