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~isPartOf:"Marketing letters : a journal of research in marketing"
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Product Placement
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Product placement
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Advertising effects
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Associative Network Theory
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Brand
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Brand familiarity
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Estimation
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Marketingmanagement
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Campo, Katia
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Dens, Nathalie
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Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
9
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Post-Print / HAL
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Research
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
3
Beiträge zur Analyse und Entwicklung der Medien
2
Breaking new ground in theory and practice
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Business horizons
2
Cutting edge international research
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of arts management
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ECONIS (ZBW)
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
2
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
Saved in:
3
Shelf sequence and proximity effects on online grocery choices
Breugelmans, Els
;
Campo, Katia
;
Gijsbrechts, Els
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003471296
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