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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
14
Journal of business research : JBR
7
Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung
6
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Gabler Edition Wissenschaft
4
Hamburger Schriften zur Marketingforschung
4
International journal of advertising : the review of marketing communications
4
Journal of Product & Brand Management
4
Organised retailing and agri-business : implications of new supply chains on the Indian farm economy
4
Handelsforschung
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of rural cooperation
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Marketing : ZFP ; journal of research and management
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Psychology & marketing
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Springer eBook Collection / Business and Economics
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Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
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Collaborations et réseaux : approches transversales en management
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Driving traffic and customer activity through affiliate marketing
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ERIM report series research in management
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Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
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European journal of marketing : EJM
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Innovative Konzepte für das Marketing von Agrarprodukten und Nahrungsmitteln
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International journal of industrial organization
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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ECONIS (ZBW)
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The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
3
Spillover effects of ingredient branded strategies on brand choice : a field study
Swaminathan, Vanitha
;
Reddy, Srinivas K.
;
Dommer, Sara …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 237-251
Persistent link: https://www.econbiz.de/10009530047
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