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~isPartOf:"Marketing letters : a journal of research in marketing"
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Market segmentation
5
Marktsegmentierung
5
Cluster analysis
2
Clusteranalyse
2
Bootstrap
1
Bootstrap approach
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Bootstrap-Verfahren
1
Brand image
1
Brand management
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Konsumentenverhalten
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Markenführung
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Mixture regression
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Niche segments
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Dolnicar, Sara
3
Leisch, Friedrich
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Becker, Jan-Michael
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Bijmolt, Tammo H. A.
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Grün, Bettina
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Ringle, Christian M.
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Sarstedt, Marko
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
32
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
18
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
14
CEPR Discussion Papers
13
CESifo working papers
13
IMF Working Papers
13
International journal of contemporary hospitality management
12
Journal of international financial markets, institutions & money
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of banking & finance
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of production research
10
International journal of retail & distribution management
10
Journal of hospitality marketing & management
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
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1
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
2
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
Saved in:
3
How collinearity affects mixture regression results
Becker, Jan-Michael
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 643-659
Persistent link: https://www.econbiz.de/10011399174
Saved in:
4
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
Bijmolt, Tammo H. A.
;
Velden, Michel van de
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 585-601
Persistent link: https://www.econbiz.de/10009579990
Saved in:
5
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
Saved in:
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