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~isPartOf:"Marketing management : a cultural perspective"
~person:"Bogacz-Wojtanowska, Ewa"
~person:"Ozanne, Julie L."
~subject:"Action research"
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Action research
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Consumer behaviour
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Bogacz-Wojtanowska, Ewa
Ozanne, Julie L.
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Marketing management : a cultural perspective
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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International journal of managing projects in business
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Product and market development for subsistence marketplaces
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Research in organizational change and development
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Action
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methods in consumer culture
Ozanne, Julie L.
;
Anderson, Laurel
- In:
Marketing management : a cultural perspective
,
(pp. 279-292)
.
2012
Persistent link: https://www.econbiz.de/10009508087
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