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~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
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Berry, Leonard L.
6
Seltman, Kent D.
2
Carbons, Lewis P.
1
Haeckel, Stephan H.
1
Lusch, Robert F.
1
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Marketing management : a quarterly business management publication of the American Marketing Association
Business horizons
17
Journal of retailing
13
Business Horizons
12
Harvard business review : HBR
7
Journal of service research
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing
6
MIT sloan management review
6
Marketing for the bank executive
5
Report / Marketing Science Institute
5
Journal of the Academy of Marketing Science
4
Sloan management review
4
Journal of service research : JSR
3
Organizational dynamics : a quarterly review of organizational behavior for professional managers
3
The Executive : an Academy of Management Publication
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
MSU business topics
2
Quality management journal : QMJ
2
Bankers' magazine
1
Business strategy review
1
Corporate brand and corporate reputation
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Does marketing need reform? : fresh perspectives on the future
1
European Journal of Marketing
1
Handbook of relationship marketing
1
Harvard business review on managing health care
1
Harvard business review on retailing and merchandising
1
Interaktionen im Dienstleistungsbereich
1
Internal marketing : directions for management
1
Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
1
Journal of Service Management
1
Journal of Services Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of service management
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Case in Point - It's More than Green to be Keen - At Keen, sustainability incorporates the whole person and the society they live within.
Seltman, Kent D.
;
Berry, Leonard L.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
5
,
pp. 26-29
Persistent link: https://www.econbiz.de/10008328230
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2
SPECIAL FEATURE - Case in Point - Defending a 100-Year Brand - The Mayo Clinic brand is sustained by service performance, and protected by loyal patients and committed employees.
Seltman, Kent D.
;
Berry, Leonard L.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
6
,
pp. 12-15
Persistent link: https://www.econbiz.de/10008152016
Saved in:
3
How to Lead the Customer Experience - To create a total brand experience, firms must provide the right directions.
Haeckel, Stephan H.
;
Carbons, Lewis P.
;
Berry, Leonard L.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
1
,
pp. 18-23
Persistent link: https://www.econbiz.de/10007233732
Saved in:
4
Services Marketing - Generous Companies Serve the Best
Berry, Leonard L.
- In:
Marketing management : a quarterly business management …
10
(
2001
)
4
,
pp. 12-13
Persistent link: https://www.econbiz.de/10007237551
Saved in:
5
The Service Nightmare Can we sustain success?
Berry, Leonard L.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
3
,
pp. 10
Persistent link: https://www.econbiz.de/10007249561
Saved in:
6
Making Corporate Performance 'SOAR' - Framework for improving retail governance can lift all management-board relationships to new heights.
Berry, Leonard L.
;
Lusch, Robert F.
- In:
Marketing management : a quarterly business management …
5
(
1996
)
3
,
pp. 12-25
Persistent link: https://www.econbiz.de/10007252622
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