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~isPartOf:"Marketing research : a magazine of management and applications"
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Smith, Scott M.
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Whitlark, David B.
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Marketing research : a magazine of management and applications
Journal of business research : JBR
6
Journal of marketing theory and practice
4
Journal of Business Research
3
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business ethics : JOBE
2
The handbook of marketing research : uses, misuses, and future advances
2
Asia Pacific journal of marketing and logistics
1
Conjoint measurement : methods and applications
1
Eastern European Economics
1
Eastern European economics
1
International Journal of Retail & Distribution Management
1
International journal of retail & distribution management
1
Journal of Consumer Marketing
1
Journal of Consumer Research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of organizational excellence : realizing the value of human capital
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Working series in marketing research
1
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Pick and Choose - Pick data holds promise for measuring brand performance.
Whitlark, David B.
;
Smith, Scott M.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
4
,
pp. 8-15
Persistent link: https://www.econbiz.de/10007099436
Saved in:
2
FEATURES - Using Correspondence Analysis to Map Relationships - It's time to think strategically about positioning and image data.
Whitlark, David B.
;
Smith, Scott M.
- In:
Marketing research : a magazine of management and …
13
(
2001
)
3
,
pp. 22-27
Persistent link: https://www.econbiz.de/10007112248
Saved in:
3
FEATURES - Men and Women Online: What Makes Them Click? - Get to know your audience before developing an e-commerce strategy.
Smith, Scott M.
;
Whitlark, David B.
- In:
Marketing research : a magazine of management and …
13
(
2001
)
2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10007113296
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