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~isPartOf:"Marketing research and modeling : progress and prospects; a tribute to Paul E. Green"
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Green, Paul E.
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Wind, Yoram (Jerry)
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Krieger, Abba M.
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Legends in marketing
11
Journal of advertising research
4
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
California management review
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Continuing to broaden the marketing concept : making the world a better place
1
Does marketing need reform? : fresh perspectives on the future
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Editor's series in marketing
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Effects of globalization on the firm
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Evolution of innovation management : trends in an international context
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Financial times handbook of management
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Innovation diffusion models of new product acceptance
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International marketing ; Vol. 1
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International marketing ; Vol. IV
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International series in quantitative marketing : ISQM
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Journal of Business & Industrial Marketing
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Journal of the Academy of Marketing Science
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Long range planning : LRP ; international journal of strategic management
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Marketing research : a magazine of management and applications
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Prentice-Hall foundations of marketing series
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Prentice-Hall international series in management
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Quantitative marketing techniques and analyses
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Relational and functional integration
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Review of marketing research
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Technological forecasting & social change : an international journal
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The digital breakthrough
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The impact of theory on representations of the consumer and the marketing organisation
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The journal of business & industrial marketing
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Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 169-199)
.
2004
Persistent link: https://www.econbiz.de/10003243607
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2
Thirty years of conjoint analysis: reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 117-139)
.
2004
Persistent link: https://www.econbiz.de/10003243563
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3
Continuing the Aldersonian research tradition
Wind, Yoram (Jerry)
;
Green, Paul E.
- In:
Marketing research and modeling : progress and …
,
(pp. 293-298)
.
2004
Persistent link: https://www.econbiz.de/10003243777
Saved in:
4
Reflections and conclusions: the link between advances in marketing research and practice
Wind, Yoram (Jerry)
;
Green, Paul E.
- In:
Marketing research and modeling : progress and …
,
(pp. 301-318)
.
2004
Persistent link: https://www.econbiz.de/10003243788
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