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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~language:"eng"
~subject:"Unternehmen"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Konferenzbeitrag"
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Belz, Christian
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2011
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