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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~person:"Esch, Franz-Rudolf"
~person:"Kapferer, Jean-Noël"
~subject:"Viral marketing"
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Virale Markenkommunikation : wirksame Interaktion statt "Trial and Error"
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Stenger, Daniel
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003803910
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