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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~subject:"Consumer behaviour"
~subject:"Marketing"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Consumer behaviour
Marketing
Selling
8
Verkauf
8
Beziehungsmarketing
2
Key account management
2
Key-Account-Management
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Salespeople
2
Verkaufspersonal
2
Absatz
1
Arbeitsgruppe
1
B-to-B-Marketing
1
Business-to-business marketing
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Führungskräfte
1
KMU
1
Kundenwert
1
Lieferantenmanagement
1
Managers
1
SME
1
Sales
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Supplier relationship management
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USA
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Article
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Article in journal
Working Paper
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English
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Ivens, Björn Sven
1
Krohmer, Harley
1
Pardo, Catherine
1
Reinhold, Michael
1
Reinhold, Stephan
1
Weissbrich, Dirk
1
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Industrial marketing management : the international journal for industrial and high-tech firms
17
The journal of personal selling & sales management : JPSSM
15
Journal of retailing and consumer services
8
Journal of business research : JBR
6
Journal of the Academy of Marketing Science
6
The journal of business & industrial marketing
6
Journal of business-to-business marketing
5
Journal of retailing
5
Asia Pacific journal of marketing and logistics
4
Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Journal of marketing education : JME
4
Journal of personal selling & sales management
4
Journal of strategic marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Psychology & marketing
3
Discussion papers / CEPR
2
European journal of marketing : EJM
2
IHS economics series : working paper
2
International journal of industrial organization
2
International journal of retail & distribution management
2
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Reihe Ökonomie
2
Arbeitspapiere / Institut für Marketing, European Business School
1
Asian journal of management science and applications : AJMSA
1
Atlantic economic journal : AEJ
1
Business horizons
1
CORE discussion paper : DP
1
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Central European business review : CEBR
1
Chinese management studies
1
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Data-driven intelligence for SME e-business : a marketing and sales perspective
Reinhold, Michael
;
Reinhold, Stephan
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
4
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010390898
Saved in:
2
The role of key account management in marketing and sales intelligence
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010390903
Saved in:
3
Managerial challenges among marketing, sales, and finance actors
Weissbrich, Dirk
;
Krohmer, Harley
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
3
,
pp. 20-25
Persistent link: https://www.econbiz.de/10009153352
Saved in:
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