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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~subject:"Customer integration"
~subject:"Digital goods"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Widschwendter, Georg
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
6
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011612635
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