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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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Linzmajer, Marc
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Rudolph, Thomas
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Marketing Review St.Gallen
5
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Psychology & marketing
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Business Innovation : das St. Galler Modell
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Handbook of developments in consumer behaviour
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Journal of Service Management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Taktiken für rentables Omni-Channel-Management
Metzler, Thomas
;
Rudolph, Thomas
;
Linzmajer, Marc
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
37
(
2020
)
6
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012303859
Saved in:
2
The dose makes the poison : dynamic pricing strategies and their influence on consumers
Rudolph, Thomas
;
Scheidegger, Gianluca
;
Barth, Elias
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
5
,
pp. 22-31
Persistent link: https://www.econbiz.de/10012103865
Saved in:
3
Risikowahrnehmung potenzieller Mobile-Payment-Nutzer
Fritsche, Claudio
;
Linzmajer, Marc
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
5
,
pp. 48-57
Persistent link: https://www.econbiz.de/10011802413
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4
"Der Nutzer steht an erster Stelle" : Gregor Doser, Industry Leader Google Switzerland, über die Relevanz von One-to-One-Marketing, welche Rolle die zunehmende Digitaliserung dabei...
Doser, Gregor
(
interviewee
);
Linzmajer, Marc
(
interviewer
); …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
6
,
pp. 6-9
Persistent link: https://www.econbiz.de/10011612619
Saved in:
5
One-to-One-Marketing in der Praxis : ein Fallbeispiel
Linzmajer, Marc
;
Metzler, Thomas
;
Wassel, Florian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
6
,
pp. 10-18
Persistent link: https://www.econbiz.de/10011612621
Saved in:
6
Big Data im Handel
Rudolph, Thomas
;
Linzmajer, Marc
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10010250071
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