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~isPartOf:"Marketing science"
~person:"Bergemann, Dirk"
~person:"Dwivedi, Yogesh Kumar"
~person:"Okazaki, Shintaro"
~person:"Wilbur, Kenneth C."
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How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
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