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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"United States"
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Allenby, Greg M.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of business research : JBR
6
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Qualitative market research : an international journal
4
Quantitative marketing techniques and analyses
4
Report / Marketing Science Institute
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of historical research in marketing
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
The review of economics and statistics
3
Australasian marketing journal
2
Conference Board Reports
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Handbook of research in international marketing
2
Handbook of research on ethnic and intra-cultural marketing
2
International marketing review
2
International's series in marketing
2
Journal of business ethics : JOBE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of fashion marketing and management
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Journal of marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Labelling strategies in environmental policy
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Marketing theory
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McGraw-Hill Series in Marketing and Advertising
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ECONIS (ZBW)
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1
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
2
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
3
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
4
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
5
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
6
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
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