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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of finance : the journal of the American Finance Association"
~person:"Nosko, Chris"
~subject:"Konsumentenverhalten"
~subject:"Search engine"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of finance : the journal of the American Finance Association
Working paper / National Bureau of Economic Research, Inc.
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Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
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