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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Messung"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
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Journal of business research : JBR
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Australasian marketing journal
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Marketing letters : a journal of research in marketing
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Argumenta oeconomica
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Asia Pacific journal of marketing and logistics
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of market research
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International marketing review
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International series in operations research & management science
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Journal for global business advancement : JGBA
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Journal of African business
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Journal of consumer behaviour : an international research review
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Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
2
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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