//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Brynjolfsson, Erik"
~subject:"Decision theory"
~subject:"Experimental economics"
~subject:"Feldforschung"
~subject:"Field research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Decision theory
Experimental economics
Feldforschung
Field research
Advertising
1
Advertising effects
1
Consumer behaviour
1
Experiment
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Social Web
1
Social network
1
Social relations
1
Social web
1
Soziale Beziehungen
1
Soziales Netzwerk
1
Werbewirkung
1
Werbung
1
field experiments
1
heterogeneity
1
product
1
social advertising
1
social influence
1
social networks
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brynjolfsson, Erik
Aral, Sinan
1
Dellaert, Benedict G. C.
1
Donkers, Bas
1
Füller, Johann
1
Hu, Yu Jeffrey
1
Huang, Shan
1
Häubl, Gerald
1
Jong, Martijn G. de
1
Stieger, Daniel
1
Toubia, Olivier
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->