//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Calzada, Joan"
~person:"Gutiérrez-Navratil, Fernanda"
~person:"Raut, Sumit"
~subject:"China"
~subject:"Complexity management"
~subject:"Contract"
~subject:"Distribution channel"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Filmbranche"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
China
Complexity management
Contract
Distribution channel
Viral marketing
Film industry
3
Filmwirtschaft
3
Vertriebsweg
2
Angebot
1
Complex systems
1
Contract theory
1
Economy of time
1
Emerging economies
1
Hollywood
1
Innovation
1
International marketing
1
Internationales Marketing
1
Kino
1
Komplexe Systeme
1
Komplexitätsmanagement
1
Marketing
1
Movie theatre
1
Product design
1
Product differentiation
1
Produktdifferenzierung
1
Produktgestaltung
1
Schwellenländer
1
Supply
1
Theorie
1
Theory
1
Vertrag
1
Vertragstheorie
1
Zeitökonomie
1
colorism
1
distribution channels
1
entertainment marketing
1
information goods
1
innovations
1
international marketing
1
movie industry
1
movies
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Calzada, Joan
Gutiérrez-Navratil, Fernanda
Raut, Sumit
Chintagunta, Pradeep K.
2
August, Terrence
1
Dao, Duy
1
Gopinath, Shyam
1
Hermosilla, Manuel
1
Lee, Eunkyu
1
Manchanda, Punjeet
1
Nam, Sungjoon
1
Prieto-Rodriguez, Juan
1
Shin, Hyoduk
1
Swami, Sanjeev
1
Valletti, Tommaso M.
1
Venkataraman, Sriram
1
Weinberg, Charles B.
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
Saved in:
2
Intertemporal movie distribution : versioning when customers can buy both versions
Calzada, Joan
;
Valletti, Tommaso M.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 649-667
Persistent link: https://www.econbiz.de/10009614315
Saved in:
3
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->