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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Calzada, Joan"
~person:"Nam, Sungjoon"
~person:"Raut, Sumit"
~subject:"China"
~subject:"Complexity management"
~subject:"Contract"
~subject:"Distribution channel"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Calzada, Joan
Nam, Sungjoon
Raut, Sumit
Chintagunta, Pradeep K.
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August, Terrence
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Intertemporal movie distribution : versioning when customers can buy both versions
Calzada, Joan
;
Valletti, Tommaso M.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 649-667
Persistent link: https://www.econbiz.de/10009614315
Saved in:
2
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
3
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
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