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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Marketing management"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
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Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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