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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Kawohl, Julian"
~person:"Verhoef, Peter C."
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Kawohl, Julian
Verhoef, Peter C.
Chintagunta, Pradeep K.
42
Shugan, Steven M.
41
Allenby, Greg M.
38
Hauser, John R.
37
Srinivasan, Kannan
36
Bradlow, Eric T.
35
Staelin, Richard
27
Sudhir, K.
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Tellis, Gerard J.
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Desai, Preyas S.
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Mela, Carl F.
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Bronnenberg, Bart J.
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Kuksov, Dmitri
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Iyer, Ganesh
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Chen, Yuxin
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Fader, Peter S.
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Roberts, John H.
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Winer, Russell S.
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Danaher, Peter J.
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Guo, Liang
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Jain, Sanjay
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Lilien, Gary L.
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Ofek, Elie
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Schweidel, David A.
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Sun, Baohong
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Tucker, Catherine
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Dubé, Jean-Pierre
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Godes, David
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Jerath, Kinshuk
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Kumar, V.
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Manchanda, Puneet
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Narasimhan, Om
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Netzer, Oded
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13
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
ERIM report series research in management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of retailing
7
Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
6
Journal of marketing
5
Journal of the Academy of Marketing Science
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
Transolve - Projektbericht
4
ERIM Report Series Reference
3
Journal of business research : JBR
3
Journal of service research : JSR
3
MSI reports : working paper series
3
European Management Journal
2
European management journal
2
Foundations and trends in marketing : FTMKT
2
International journal of management reviews : IJMR
2
Journal of retailing and consumer services
2
Long range planning : LRP ; international journal of strategic management
2
Marketing : journal of research and management
2
Marketing Science
2
Marketing letters : a journal of research in marketing
2
Retailing in the 21st century : current and future trends
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
European management journal : publ. twice a year for the Scottish Business School
1
Financial times handbook of management
1
Foundations and Trends(R) in Marketing
1
Gabler Research
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic customer relationship management : IJECRM
1
Journal of international marketing
1
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Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
Stremersch, Stefan
;
Verhoef, Peter C.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
4
,
pp. 585-594
Persistent link: https://www.econbiz.de/10006873599
Saved in:
2
Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
Rust, Roland T.
;
Verhoef, Peter C.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
3
,
pp. 477-489
Persistent link: https://www.econbiz.de/10006874865
Saved in:
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